Is the success of your business worth a lot to you? If so, it is in your best interest to manage the reputation of your business well. It is just as important as paying your employees and keeping goods in stock. Keep reading for some excellent reputation management tips.
Before putting too much effort in reputation management online, check to see how much you need, if any. Search your business with Google and Bing. Do negative results come up? Do the websites and blogs your business runs only show up on a few hits or none at all? Answering yes to either question means that you have work cut out.
You can monitor your business reputation by doing online searches for your business. This can give you an idea of what people see when they search for you. Make sure you pay special attention to both the web results and image results. The images will show you what graphics are tied to your company online.
Go on the offense to protect your reputation online. Ensure that lots of happy, positive commentary exists, and the few negative items will pale in comparison. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.
One good way to improve the reputation of your company is by asking customers who are happy with your service or product to post positive reviews on your blog or website. You can also ask them to say something nice about your company on sites like Linkedln, Google Places or Yelp.
Post moderation guidelines on each of your websites and social media sites. By posting guidelines, your visitors will know what is and what is not acceptable responses on your website and social media sites. If someone posts something that is not within the guidelines, remove the post and give an explanation of why the post was removed.
Make sure you know what is going on in the world as it pertains to your area of business. Keeping yourself current gives you the ability to offer the best possible information to those around you. Search daily for information about your company.
Establishing a strong presence in social media will help improve the reputation of your business. Creating a Twitter account, blog or Facebook page will help your interaction with prospects and customers. Nowadays, most people expect companies to have a social media presence. This is a great way to post relevant contents about your company and monitor what it’s being said.
Watch what you say. This applies to both online and offline interactions. Avoid having any discussions about illegal activity or making derogatory comments. You also want to avoid having yourself and your business tied to images that are explicit or inappropriate. Also, try to avoid doing or saying anything negative that will be on a news station. Potential investors and customers may see these things as red flags.
As stated above, reputation management is an important part of running your business. If you want to bring in customers and clients, you need to take care of your reputation. Use the tips above to manage the reputation of your business. You are sure to see the great results soon.
Dave Jimenez strategic and tactical leader with more than 15 years of experience on the client’s side and the agency. Innovative with a great image approach to create future strategies that deliver a “Wow factor! Factor” and measurable results. Try about the identification of unconventional promotional opportunities and harmonizing the media and creatives to launch and replace products. Successful record that adds an impatient value to associations, while exceeding the specific brand and sales objectives.
Specialties: integrated marketing, brand building and positioning, marketing communications, advertising, promotions, sponsors, events, corporate communications, community and public relations, corporate narrative, social networks, grass racks and guerrilla marketing